THE STACK - TOOLKIT 4 - THE FACE 5 video formats that work, 20 hooks, and a 30-day plan phimindflow.com/ebook You don't need to show your face. You need a format you can repeat and one link everything points to. ============================================================== 5 FORMATS ============================================================== 1. THE RANKING "Ranking [10 things] from best to worst." A 1-10 board on screen; place each item before you see the next one. People argue in the comments -> reach. 2. THE TOOLS LIST "To [do X], use these tools." 4 lines, a tool pops up on each. People save it -> reach. 3. THE HONEST TEST "I tested [viral strategy/app]. Here's what actually happened." Show the result, including when it fails. Builds trust. 4. BEHIND THE SCENES Screen-record yourself (or your AI) doing the work. "Watch this get built in 60 seconds." 5. THE STORY 30 seconds, one lesson you learned the hard way, ending in a question to the viewer. ============================================================== 20 HOOKS (first 2 seconds) ============================================================== 1. "I tested this so you don't have to." 2. "Nobody tells you this about [topic]." 3. "Ranking every [thing] I've used." 4. "This is why your [thing] isn't working." 5. "Stop doing [common mistake]." 6. "I lost money on this. Here's why." 7. "Watch my AI do [task] in 30 seconds." 8. "The [thing] I'd start with if I had $0." 9. "3 tools I use every day for [result]." 10. "Everyone's doing [trend]. The math says no." 11. "Here's what [X] actually costs." 12. "Day [N] of [challenge]." 13. "The boring thing that changed [result]." 14. "If you're [who], watch this." 15. "I asked AI to [task]. This happened." 16. "The question I get the most: [question]." 17. "Before you buy [thing], watch this." 18. "What [number] days of [thing] taught me." 19. "The free version of [paid thing]." 20. "Don't make my mistake with [topic]." ============================================================== 30-DAY PLAN (one platform first) ============================================================== Week 1: post once a day. Mix formats 1-5. Don't judge yet. Week 2: check which 2 posts got the most watch time. Make more of THAT format. Week 3: repost your best idea with a new hook. Week 4: keep the 2 best formats, drop the rest. Every post ends with the same thing: your one link. RULES - Label AI-made people/voices as AI where the platform asks. - No fake results, no income promises. - Own the email list, rent the platform.